![]() ![]() Dein’s strategy for visibility on Facebook is simple: after you post content, reach out to popular Facebook pages and groups that share related content. Dein says the easiest platform for sharing content and generating awareness of your brand on a grand scale is Facebook. Simply string together a series of videos under a common theme and aim for a 1-2 minute compilation.ĥ. Video compilations are also a great strategy to recycle content. Milk it as much as you can and then move onto the next thing,” Dein shares. The most important thing to do is keep the momentum going. I made a follow-up where she got me back, then another where I got her back, and then she got me back again. “My first video that went viral was a prank on my girlfriend. ![]() Are you getting the most out of your content? Dein says one of his most effective strategies to stretch content is to create follow-ups to your popular videos. The most engaging content is full of unexpected surprises and is designed to evoke emotion.Ĥ. “No ‘hey guys I’m Julius and today I’m going to do this.’” Once you’ve caught your viewer’s attention, keep them on their toes. “Jump into the action in less than a second,” Dein says. Avoid a lengthy introduction and show, don’t tell. The average attention span today is 8 seconds, which means you’ve got no time to spare in capturing your audience. Aim to appeal to a mass audience in order to go viral.ģ. If your video represents beliefs that are controversial or extreme, you may have a harder time connecting to your audience and thus getting them to like and share your content. It helps to have a general understanding of what the general public will be able to relate to. Boring things don’t stand a chance, it has to be entertaining and provocative.” “People share content that makes them feel good-things that are cute, funny, emotionally eliciting. “Before you post something, ask yourself, ‘Are people going to share this?’” Dein says. The biggest determinant of whether or not a video will go viral is if people feel compelled to share it. I filmed my grandma on my phone and it got 87M views,” Dein says.Ģ. “I’m 22, I don’t have the budget of a film crew. While it’s important your camera captures high resolution sound and audio, you can skip the $3,000+ camera equipment and film crew-your smartphone will do just fine.ĭein recommends recording your content on a smartphone camera because it’s raw and relatable. ![]() A common misconception about filming great content is that the production quality should be professional-grade. “Forget the quality, the glitz and glam,” Dein says. This week on the Unconventional Life Podcast, Dein reveals his secrets for dependably creating viral content and building a highly engaged following you can sell to.ġ. ![]()
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